The Case For Standardized Tests How Are They Better for the School Systems And Students - Free Essay Example

Sample details Pages: 6 Words: 1762 Downloads: 1 Date added: 2019/06/26 Category Management Essay Level High school Tags: Standardized Testing Essay Did you like this example? Standardized testing costs the United States approximately 1.2 billion in dollars, and inflicts to students, a tremendous degree of anxiety and stress. Standardized testing had been utilized in the United States since the 1920s because teachers and the government believed it was an accurate and reliable way to test students, they were gravely mistaken. Author Gail Gross has argued that standardized testing still holds value and it benefits schools and students, however Gross fails to mention the negative effects it inflicts amid students, as well as the whole school itself. Don’t waste time! Our writers will create an original "The Case For Standardized Tests: How Are They Better for the School Systems And Students" essay for you Create order Standardized testing should be eradicated from public school systems because it stresses students, comes with unfair advantages, and it pressures teachers to teach to the test. Firstly, standardized tests, like any weighing and imperative academic tests, requires a great deal of studying and preparation. Accompanying this great deal of studying and preparation is the grave amount of anxiety and stress. Because of the stress the students have due to the intensity and the pressure of the test, it causes them much of an emotional ambush within themselves, (a) comparing self-performance to peers, (b) considering the consequences of failure, (c) low levels of confidence in performance, (d) excessive worry over evaluation, (e) causing sorrow for their parents, (f) feeling unprepared for tests, and (g) loss of self-worth (272 Ronald E. Johnson/Jerrell C. Cassady), clearly students having these types of thoughts will have a hard time with the test as well as a difficult time with their overall test performance. Furthermore, due to the all the stress of preparing, studying, pressure from parents as well as teachers students performance decreases significantly and t heir fear of failure causes them to be mentally abused, individuals with high levels of test anxiety will experience severe performance declines only in situations that activate the state test anxiety factor. Common situational factors include low self-confidence for the specific task, perception of the exam as posing a high level of threat, or an awareness of being underprepared for the exam (274 Ronald E. Johnson/Jerrell C. Cassady), these factors cause the students to feel even more so pressured and in real life situations might cause them to have self-esteem and confidence issues. Identically, not everyone is planning on going to college and kids at a young age arent even thinking about it yet they still deal with the stress and anxiety of the test, Its far more worrisome that even students who dont plan to continue their schooling after high school, and even students who are much too young to be thinking about college are subjected to a barrage of standardized tests that dont provide much useful information (4 Alfie Kohn). Likewise, according to a survey taken by the American Psychology Association (APA), students ranging from 13-17 have reported high levels of stress mostly due to tests such as the SAT and the ACT also known as standardized tests. American teens report experiences with stress that follow a similar pattern as adults, according to a new survey released today by the American Psychological Association (APA) (Sophie Bethune).Finally, standardized testing causes students a crucial amount of stress and anxiety that may not only affect their performance on the test in a bad way but their life as well, stripping of their confidence, and skills, as well as time which they could have utilized to do something more imperative than stress over a test that does not even measure what claims to. Secondly, standardized testing has another huge flaw in its grand design, it carries unfair advantages that no given tests should carry and this flaw strips the test of its power. There are companies that construct standardized tests and like any massive company they want profit. They also assemble programs and classes which favors the economically privileged that can afford them giving them the advantage when it comes to taking the test because theyve already learned the test formats bringing their chances of getting a good score higher than those not having that privilege. It also depends on each school, whether or not they have the resources and money and provides students the right type of materials. Everyone is different, in where theyre from, what theyve learned before hand, experiences theyve had, ways they learn, however standardized tests treats everyone equally which in this case is unfair. Standardized testing treats everyone as if theyve had the same amount of education, resources, and just life, but that just isnt true. Everyone learns differently, everyone is from different places in life, and not everyone has received the same education, If one school has certain advanced textbooks, technology and other test guides that other schools cannot afford, then the more fortunate schools have an evident unfair advantage since their quality of education will be higher than others (Brittany Kokoszka). A teacher may do an incredible job explaining material to students, however, if he or she does not have the resources that other schools have, then the students educations are compromised (Brittany Kokoszka), the unequal distributions of resources and funding for has compromised the educational opportunities of many in the states thereby making standardized testing very flawed, inefficient, and unfair. A teacher may do an incredible job explaining material to students, however, if he or she does not have the resources that other schools have, then the studen ts educations are compromised (Brittany Kokoszka), the unequal distributions of resources and funding for has compromised the educational opportunities of many in the states. Moreover, while the ones being able to afford get a higher score, there are those who dont have the same advantage thereby making the test unfair and a friend to the economically higher status people and whether a student gets into college should not be determined by their financial status, By having this opportunity, those kids will most likely receive higher scores and thus possess a significant unfair advantage over others who cannot afford such luxuries (Brittany Kokoszka). To summarize, standardized test carries the unfair advantage that gives the rich more control over school systems and allow their kids a higher chance to get into a good college, while the ones that arent able to afford such advantage makes it difficult for them get the chance to go to that prestige college. Standardized testing is very flawed in the sense that it thinks everyone has the same amount of education, learning and experiences. Thirdly, standardized testing not only affect students and their future but teachers and their paycheck as well. Due to the fact that standardized testing is such a humongous deal in The United States, teachers are feeling the pressure by their bosses to heavily focus their curriculum into teaching to the test. Standardized tests are used by school administrators and the public to evaluate students, schools, and teachers. Teachers having the most power over students and their learning, receive this immense degree of pressure from the administrators and the public that obligates them into teaching to the test. This leads students into learning information they wouldnt use in real life, and memorizing things they dont use in an everyday life. One of the reasons why teachers are so stressed that they end up teaching to the test is because of the No Child Left Behind Act Legislation like NCLB has raised the stakes for testing, potentially tying student performance to teacher salaries and job stability, and dictating what teachers teach (Stephanie Overman). Everyone is motivated by money, and teachers are no exceptions, this act forces teachers to believe that their most important job is to prepare the kids for standardized testing, neglecting to teach basic life skills. Due to teachers being obligated to teach to the test, it makes standardized tests even more so flawed. This type of complex teachings causes not only teachers but students to stress out as well, derive them of their motivation and will. Consequently, students will forcibly memorize how to answer specific questions in certain ways in order to achieve the highest score. However, this defeats the purpose of these exams†the students should not have to take practice standardized tests before the actual examination. These exams are meant to test a students accumulated skills and ability to apply their knowledge†not their ability to robotically approach a problem and repeat a process taught spe cifically for answering questions on standardized tests (Brittany Kokoszka). Teachers having been pressured to teach to the test, almost only teach the things that show up on the tests, neglecting other useful methods that they may benefit to learn about. This time could be better utilized by doing something that can actually stimulate a childs brain in a way that they can learn about the useful things needed for life. This time spent training students to answer questions correctly could be better spent by learning valuable material to succeed in the future, including how to do income taxes (Brittany Kokoszka). Due to the teachers being pressured to teach to the test, they are limited to teach the things that we might need in life and instead they teach us how to better take a test. Students should acquire unique skill sets from their teachers because each teachers teaching style is different; however, teachers are restricted on what they can teach due to standardized testing and a preset curriculum (Brittany Kokoszka). The only skill sets students usually acquire from teachers is how to take the test which is one of many reasons the standardized test is flawed. Overall, standardized testing not only messes with students but threatens and controls teachers as well. Standardized testing causes students to know and retain things they dont have use for, acquire a skill set that is essentially idle and useless when it comes to real life and its problem. Consequently, a proposed solution consists of school boards around the nation should boycott against the use of standardized testing, as well as using the students scores to judge schools, teachers and students which only makes matters worse. The people should all sign petition for a standardized test free nation, Canada has done it, The United States, shouldnt fall behind. A new type of examination should be developed as a better alternative to this flawed design, an examination supported by research to prove effective. In conclusion, standardized testing has been utilized long enough and needs to be eradicated. Standardized testing clearly does more harm to a student than the good it claims to do. Standardized testing causes students to stress, teachers to feel the pressure to teach to the test and carries the unfair advantages that students shouldnt have to deal with.

Descriptive Description Of Parris ( Parris ) Essay

Descriptive - (description of Parris) Every moment, the time yet passes while my hatred does not. Every day, I must struggle to keep the rage that threatens to explode from me bound in a dark corner of my soul. For every second, while the Reverend Parris, that fool, stands in front of my town, he corrupts their very thoughts, toying with Salem for his own pleasure. A knave, a villain, a scoundrel, a thief, a miscreant, a demon, a sneak, a swindler, a brute, a vile sickening, fool-begotten, black-mouthed, pernicious excuse for a man, and whatever else have you. Nothing can describe the end to which the charlatan ought to be thrown out of town. Everyday, he preaches to the good folk of this town about sin and redemption, yet can not even recognize it in himself. A â€Å"Man of God† they call him†¦ Hah! He is nothing but a newborn babe, his fragile frame and delicate motions betray his failings, the pale complexion a yellowish tinge of sickness Firewood, land... should we deliver our life savings to his residence so that he may bash us with never-ending talk of hellfire and bloody damnation? I’m sick of it, I’m sick of what he stands for, and so I shall not stand for it, for not in my lifetime will I stand aside meekly, begging for my problems to be answered like common beggar, as does the man who devotes his life to serve the Lord. If there is one thing that I shall despise in this life, it shall be the character that names himself Reverend Parris. Weak-limbed, simple-minded he mayShow MoreRelated Maintaining Audiences Interest in The Crucible by Arthur Miller2600 Words   |  11 Pagesaudiences interest right throughout the text by using themes, which are still relevant today. He also uses the storyline to maintain the audiences interest. Arthur Miller uses the language in a very attention-grabbing way, as I have found that his description/portrayal of characters and when he directly addresses the audience also helps to maintain the audiences interest. Arthur Miller wrote The Crucible because he felt that McCarthyism, (the hunting down of communists in his time) was wrongRead MoreA Delusion of Satan: Great Insight Into the Past Essay1301 Words   |  6 Pageslifestyle. Ranging from the social aspects, to the religious aspects, to the political aspects of puritan living, Frances Hill leaves no stone unturned in giving the most accurate and relatable descriptions of the topics at hand before diving into the trials themselves. I particularly enjoy the depth of description that Hill provides when giving you the background information such as the puritan lifestyle; without setting a strong foundation, certain things may not make sense further into the book. Read MoreMarketing Principle Quiz20161 Words   |  81 Pagesbuyers. As a result, Skoda is building production plants in each of the countries. | | | | | Selected Answer: |   d.   niche analysis | Correct Answer: |   a.   market opportunity analysis | Feedback: | A market opportunity analysis is the description and estimation of the size and sales potential of market segments that are of interest to the firm. | | | | |   Ã‚  Question 4 | 1 out of 1 points    | | Skoda is a carmaker in the Czech Republic. The auto manufacturer is launching a marketing

Frontline Camera and Current Affairs Programs Free Essays

How do the creators of â€Å"Frontline† convey the main issues in the text? The truth in the media is a subjective commodity which is often sensationalized, fabricated and manipulated for a number of reasons. Therefore, realistically the media only represents certain facets of the truth to suit their purpose and context. Rob Sitch’s Frontline is a satirical examination of current affairs programs and explores the media’s selective dissemination of information to construct the desired truth. We will write a custom essay sample on Frontline: Camera and Current Affairs Programs or any similar topic only for you Order Now Though being disturbingly accurate in their sarcastic attack on the deceit and hypocrisy of the media, the producers of Frontline use wit and parody to challenge the reliability of the media and such concepts are explored through a number of film techniques in episodes such as ‘The Siege’ and ‘Add sex and stir’ The commercial nature of the media dictates that the content of the broadcast must rate well and be profitable. The episode ‘The Siege’ exemplifies the commercial nature of current affairs programs and re-emphasizes the media’s potential to regard the truth as a subjective commodity to further gain higher ratings. Frontline seeks little more than authenticity to convince their audience that they are a credible resource. In ‘The Siege’ Rob Sitch blurs the boundary between fiction and reality, through illustrating a story based on a real incident which occurred in 1994 making it harder to discern the truth. Frontline pursues a story about a father who has held his children hostage during a custody battle. This episode exposes the true nature of journalism and the unethical practices that the media undertakes to win the ratings war. Marty ironically says ‘you’ve crossed the line mate’, this pretense of ethics is juxtaposed with ‘you beauty’ when he realizes that it was the Frontline team itself that got through to interviewing the gunman. Marty further sensationalizes and exaggerates the truth by wearing a flak jacket and crouching down to make it appear that he is in a dangerous situation, when in reality he is five kilometers away from the danger zone. Through the use of dialogue ‘How about if I crouch down like this? To make it look like I’m in danger’ Marty illustrates his blatant disregard for the truth thus emphasizing the importance of appearance and ratings over the depiction of the truth within the media. Brooke further epitomizes the media’s motives through the use of incongruity in the dialogue ‘Mrs. Forbes do you have any nine volt batteries? ’ Such dialogue accentuates Brooke’s superficiality as she is not at all concern ed about Mrs. Forbes feelings. The camera close up of Brooke’s exceedingly concerned facial expression when she interviews Mrs. Forbes is juxtaposed with Mrs. Forbes misery and Brooke’s deception when she asks – ‘would you be able to cry again Mrs. Forbes? ’ The on and off camera persona evidently shows that the truth is subverted by the media to construct a desired representation, portraying the truth to be a subjective commodity. The media’s relentless pursuit of higher ratings to ensure commercial success plays a significant role in determining the representation of the truth they present to their audience. The episode ‘Add sex and Stir’ epitomizes the media’s selective dissemination of information to construct a desired truth, thus exemplifying truth to be a subjective commodity. Frontline pursues a story about the unfair dismissal of a sportswoman who is supposedly dropped from the team because she is not gay. Although Brooke acknowledges that the sportswoman was dropped from the team because of poor form, she decides to portray the misleading sex angle of the story in the pursuit for higher ratings to ensure Frontline’s commercial success. Frontline’s clean crisp picture quality, still camera and immaculate sets gives a sense of professional respectability and authority to create a sense of credibility. Rob Sitch employs caricature to emphasize the potential for the media to regard the truth as a subjective commodity to gain more ratings. Sitch satirizes the limited value that the media places on the truth through Brooke’s satirical comment ‘Well there’s a lead story, Stu, lead player dropped due to bad form, out breaking. ’ The truth is further manipulated through filming Brooke’s nods separately and out of context which further amplifies their falsity, emphasizing her lack of integrity. Brooke completely distorts the truth through creating a re-enactment, in which the story is further exaggerated through the steamy atmosphere in the girls change rooms, demonstrating that it is sleaze that sells rather than the truth. The dramatic background music in the re-enactment further satirizes the media’s pursuit for higher ratings, portraying that the media’s ‘essential objective is profit, rather than saving the world’ Chris Masters (ABC correspondent). Through this it is clearly evident that the truth to the media is a subjective commodity that can often be manipulated, fabricated and sensationalized for a number of reasons. How to cite Frontline: Camera and Current Affairs Programs, Papers

Business Ethics And Social Responsibility @Starbucks

Question: Write an essay on Business Ethics and Social Responsibility. Answer: Starbucks was founded in 1971 by three partners in Seattles renowned open-air Pike Place Market and was named after the first mate in Herman Melvilles Moby Dick. Howard Schultz joined Starbucks in 1982 as director of retail operations and marketing. Returning from a trip to Milan, Italy, with its 1,500 coffee bars, Schultz recognized an opportunity to develop a similar retail coffee-bar culture in Seattle. From the beginning till now, Starbucks has grown to be one of the largest coffee retail stores in the whole world. Slowly and steadily, Starbucks has grown and expanded over different countries of the world. There are several reasons behind the popularity and expansion of the company. The corporate strategies, employee benefits and growth policy have made Starbucks a successful business organization. From the start of the business, Starbucks authority has emphasized on maintaining a social reputation in order to expand their business. Their main policy of business is to gain a soci al status so that more and more customers are encouraged to come and buy their products. Starbucks have always designed their outlets so that people can gather and enjoy the coffee. In addition to these, Starbucks also established community stores where some programs or trainings can be held along with the service of Starbucks coffee. Starbucks have always targeted unemployed youths to work for the company. In this policy, Starbucks have opened up job opportunities for the deserving youths who are yet to be employed. Starbucks is not unique in the sense that it has always provided high level benefits to its employees. There are many business organizations and other sectors that have done that before. However, these business organizations have long working hours and strict guidelines regarding the employee policies (AOL.com 2016). This is where Starbucks is unique. Starbucks do not force the employees for working long hours continuously and within strict guidelines. Starbucks have op ened a number of short and long term programs that will be used to benefit the society as whole. Starbucks opened to Starbucks Foundation for charity purposes and serving the community. The basic goal of Starbucks in this program is to go beyond their business and support the community. Community Service is another dedicated program for management and sharing of resources. Another point to be noted is that, Starbucks has not grown rapidly because of its ethical and socially responsible activities or because it provides products and an environment that customers want; Starbucks has grown due to proper balancing of both the aspects. For all these reasons, Starbucks have become one of the largest selling coffee product companies in the world. Introduction Starbucks is a business organization that deals with the business of coffee and coffee products. It is one of the worlds most popular business organizations with the customer base spreading throughout the world. There are several reasons behind the popularity and expansion of the company (Chua and Banerjee 2013). The corporate strategies, employee benefits and growth policy have made Starbucks a successful business organization. From the start of the business, Starbucks authority has emphasized on maintaining a social reputation in order to expand their business. Their main policy of business is to gain a social status so that more and more customers are encouraged to come and buy their products. Starbucks have always designed their outlets so that people can gather and enjoy the coffee (Stinson 2014). In addition to these, Starbucks also established community stores where some programs or trainings can be held along with the service of Starbucks coffee. Starbucks have always targete d unemployed youths to work for the company. In this policy, Starbucks have opened up job opportunities for the deserving youths who are yet to be employed (Michelli 2013). In addition to these, Starbucks have opened a number of short and long term programs that will be used to benefit the society as whole. Starbucks opened to Starbucks Foundation for charity purposes and serving the community. The basic goal of Starbucks in this program is to go beyond their business and support the community. Community Service is another dedicated program for management and sharing of resources (Wu 2013). There are many business organizations that either try to attract customers with the product quality or the low price of products. However, in these cases, a slight dip in quality or hike in price leads to customer dissatisfaction and drop of the popularity value. On the other hand, Starbucks provide the best quality product at affordable prices and in addition provide a beautiful environment as w ell as community support (Bowen and Sisson 2013). The advantage of this strategy is that, due to the community support and other steps taken by the company, the customers are automatically attracted towards the company. There are many other aspects of Starbucks business that are discussed in the report like, employee benefits, organization growth policy and others. All these factors have been discussed in due course in this report. Starbucks Business Strategy Analysis Social Responsibility in Corporate Strategy Starbucks is concerned with social responsibility in its overall corporate strategy due to the fact that their main business policy is to maintain the sociological aspect within their business. The main reasons are as follows: Business Policy From the beginning of the business, Starbucks authority has emphasized on maintaining a social reputation in order to expand their business. Their main policy of business is to gain a social status so that more and more customers are encouraged to come and buy their products (Aiello and Dickinson 2014). They believe that if they can serve the society well, their business will automatically expand. Social Hub Starbucks design their stores so that a large number of people, mainly in groups can gather together and enjoy the coffee in a free social environment. Starbucks have always designed their outlets so that people can gather and enjoy the coffee (Tu, Wang and Chang 2012). In addition to these, Starbucks also established community stores where some programs or trainings can be held along with the service of Starbucks coffee. Opportunity for Youths Starbucks have always targeted unemployed youths to work for the company. In this policy, Starbucks have opened up job opportunities for the deserving youths who are yet to be employed (Pierce 2015). With this policy, Starbucks have appointed thousands of youths throughout the world. Overall, Starbucks has promoted the growth of the society in their retails locality. In addition to these, Starbucks have opened a number of short and long term programs that will be used to benefit the society as whole. Some of these programs are as follows: Starbucks Foundation Starbucks opened to this program for charity purposes and serving the community. The basic goal of Starbucks in this program is to go beyond their business and support the community (Brown 2014). Through this program, Starbucks support the youth as well as the older generation. Community Service The main objective of Starbucks in this program is to support the community for development and growth (Sebhatu and Enquist 2014). This also involves a dedicated program for management and sharing of resources. Farming Communities Starbucks have always emphasized on the production of best quality of coffee and has offered support to the farmers of the coffee and tea plantations so they are able to provide the best quality coffee buds (Keenan and Evans 2014). Moreover, Starbucks have provided them support for their normal livelihood as well. All these discussed programs managed by Starbucks have had significant impact on the local community where Starbucks opened their stores. In addition to a good atmosphere for gathering together and having the best quality coffee, the community support provided by Starbucks has attracted a large number of customers and leads to the increasing popularity of the company. This is actually the corporate strategy of the company (Gerhardt, Hazen, Lewis and Hall 2015). There are many business organizations that either try to attract customers with the product quality or the low price of products. However, in these cases, a slight dip in quality or hike in price leads to customer dissatisfaction and drop of the popularity value. On the other hand, Starbucks provide the best quality product at affordable prices and in addition provide a beautiful environment as well as community support (Di Giuli and Kostovetsky 2014). The advantage of this strategy is that, due to the community support and ot her steps taken by the company, the customers are automatically attracted towards the company. Further, when the quality of the products are always the best, the customers are attracted to come back over and over and this causes massive rise in popularity of the company. However, this popularity does not drop due to price hike or other similar issues (Busch and Moreno 2014). For this reason, Starbucks have gained massive popularity wherever they opened their store. With the increasing popularity, Starbucks ventured into the international market with branches abroad. With time, Starbucks have spread their business over 40 countries of the world. In every country, Starbucks have provided community support that has led to massive growth of the company (Smith Maguire and Hu 2013). Along with growth, the company has earned huge amount of revenue from every store, which in turn allowed the company to maintain a share of profit as well as provide community and social support. All these fac tors have led to the expansion of business of the company. Starbucks mission statement says that Ourmission: to inspire and nurture the human spirit one person, one cup and one neighbourhood at a time (Starbucks Coffee Company 2016). They have stuck to their mission statement throughout their business span and used the community and social support as a method for the expansion of business and gaining more revenue. Benefits to Employees Starbucks is not unique in the sense that it has always provided high level benefits to its employees. There are many business organizations and other sectors that have done that before. However, these business organizations have long working hours and strict guidelines regarding the employee policies (AOL.com 2016). This is where Starbucks is unique. Starbucks do not force the employees for working long hours continuously and within strict guidelines. The benefits that the employees of Starbucks receive are as follows (as stated by the Starbucks Company): Free Stuffs - Each week, employees are allowed to choose either a pound of coffee beans (whatever blend they prefer), a box of K-Cup Pods or a box of their favorite flavor of Tazo tea, to take home. Employees are also entitled to a 30 percent discount on all Starbucks food and drink. Share of Restricted Stocks - Employees are entered in to the company's "Bean Stock" program, which offers them shares of the company through Restricted Stock Units (which become actual company shares over time). So long as employees stay employed for one full year (fully, without breaks or prolonged absences), they're eligible to receive the first 50 percent of the stock grant after that first year, followed by the second half after their second year working for Starbucks. Once the employee owns the full share, they are permitted to do whatever they want with them. Employees or Partners? - Partially having to do with the stock ownership and partially in an effort to make everyone in the company feel more united and equally as valued, Starbucks management refers to their employees as "partners". Benefits Package - Starbucks offers extensivebenefits packagesthat are customized for each employee, called "Your Special Blend." Options include things like bonuses, 401 (k) matching plans, health/medical/dental plans, and even adoption assistance. The best part about the packages? Both part-time and full-time employees are eligible. Education Support - Starbucks will pay theiremployees' college tuitions. Yes, you read that correctly. Through 40 different online programs at Arizona State University, employees who are juniors and seniors in college can earn their Bachelor's degree on the company's dime, while freshmen and sophomores are eligible for their tuition to be partially paid for. (Starbucks Coffee Company 2016) There really isn't a catch, as employees are not required to stay with Starbucks after they earn their degree. In addition, employees that are already in pursuit of a degree at another online institution can apply to transfer their credits to Arizona State and be eligible for Starbucks' program. All these benefits are unique to Starbucks only and attract a large amount of youths to join their business as an employee. Unlike other business organizations, Starbucks provide extensive support to their employees in addition to the huge number of benefits they receive. Reason for Growth: Business Strategies and Social Responsibilities Analysis There is a general misconception of people regarding whether Starbucks has grown rapidly because of its ethical and socially responsible activities or because it provides products and an environment that customers want (Homburg, Stierl and Bornemann 2013). The thing is, neither one is solely responsible for the growth of the company. On the other hand, the company has grown because both the factors are used effectively with proper balancing. Starbucks have had significant impact on the local community where they opened their stores. In addition to a good atmosphere for gathering together and having the best quality coffee, the community support provided by Starbucks has attracted a large number of customers and leads to the increasing popularity of the company (Kang 2015). This can be defined as the corporate strategy of the company. The advantage of this strategy is that, due to the community support and other steps taken by the company, the customers are automatically attracted tow ards the company. Further, when the quality of the products are always the best, the customers are attracted to come back over and over and this causes massive rise in popularity of the company (Hopkins 2012). However, this popularity does not drop due to price hike or other similar issues. Along with growth, the company has earned huge amount of revenue from every store, which in turn allowed the company to maintain a share of profit as well as provide community and social support. Again, Starbucks has employee management programs and benefits that attract the youth to join the company. These benefits include free stuffs, share of restricted stock, education supports and other benefits no other business organization provide (McWilliams 2014). This has enabled the company to expand and gain huge amount of profit from the sales. Now, the company has started a number of programs with the help of a share of the profit in order to benefit the company. Starbucks opened Starbucks Foundati on for charity purposes and serving the community (Idowu 2013). The basic goal of Starbucks in this program is to go beyond their business and support the community. Through this program, Starbucks support the youth as well as the older generation. Then they started Community Service. The main objective of Starbucks in this program is to support the community for development and growth. This also involves a dedicated program for management and sharing of resources. Finally, they started Farming Community Support (Cheng, Ioannou and Serafeim 2014). The company have always emphasized on the production of best quality of coffee and has offered support to the farmers of the coffee and tea plantations so they are able to provide the best quality coffee buds. Moreover, Starbucks have provided them support for their normal livelihood as well. Analyzing all these factors, it can be seen that Starbucks has always maintained a balance between commerce and social service. The basic idea of their policy is to serve the community and people will help them grow their business in return (Walker-Said and Kelly 2015). They have always identified the specific social factors that must be supported that will benefit the company in the long run. Moreover, they supported the social factors as well as used them as a mean to expand their business over global market. However, the benefits provided by Starbucks as so huge that the customers have readily accepted the companys actions and helped in the expansion of the business of company. Conclusion In the report, the business operations of Starbucks have been discussed and analyzed. From the report, it is clear that Starbucks have taken up a unique business strategy for the expansion of their business. Starbucks have designed community support to support the people. Starbucks authority has emphasized on maintaining a social reputation in order to expand their business. Their main policy of business is to gain a social status so that more and more customers are encouraged to come and buy their products and they believe that if they can serve the society well, their business will automatically expand. Starbucks have always targeted unemployed youths to work for the company. With this policy, Starbucks have appointed thousands of youths throughout the world. Overall, Starbucks has promoted the growth of the society in their retails locality. Starbucks opened to Starbucks Foundation for charity purposes and serving the community. The basic goal of Starbucks in this program is to go beyond their business and support the community. Community Service is another dedicated program for management and sharing of resources. Starbucks is not unique in the sense that it has always provided high level benefits to its employees. There are many business organizations and other sectors that have done that before. However, these business organizations have long working hours and strict guidelines regarding the employee policies. This is where Starbucks is unique. Starbucks do not force the employees for working long hours continuously and within strict guidelines. Starbucks employee benefits include free stuffs, share of restricted stock, education supports and other benefits no other business organization provide. All these factors have led to the rapid growth of the company worldwide. Further, the company has achieved massive success wherever they opened their retail stores. Another point to be noted is that, Starbucks has not grown rapidly because of its ethical and soci ally responsible activities or because it provides products and an environment that customers want; Starbucks has grown due to proper balancing of both the aspects. For all these reasons, Starbucks have become one of the largest selling coffee product companies in the world. References Aiello, G. and Dickinson, G., 2014. Beyond authenticity: a visual-material analysis of locality in the global redesign of Starbucks stores.Visual Communication,13(3), pp.303-321. AOL.com. (2016). Company of the week: 5 killer perks of working at Starbucks. [online] Available at: https://www.aol.com/article/2016/03/02/company-of-the-week-5-killer-perks-of-working-at-starbucks/21321716/ [Accessed 4 Jun. 2016]. Bowen, S.A. and Sisson, D.C., 2013, March. Starbucks, Reputation Management, and Authenticity: A Case Study of Starbucks United Kingdom Tax Crisis # SpreadTheCheer Campaign. 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